Meet the Mighty Concord
The Concord grape (Vitis labrusca) is a distinctive dark purple grape variety grown with expertise and care in select regions across North America by Welch’s approximately 900 family farmers.
It is a distinctive dark purple variety that’s singularly delicious and naturally sweet, making it just perfect for creating flavorful 100% juices and other beverages. In fact, families in the US have enjoyed the taste of Concord grape juice for generations, and its popularity with consumers of all ages continues today.
The Concord grape is quite unlike other grapes, including every-day table grapes. It has a thick, dark purple skin and crunchy seeds, which is where you’ll find the natural plant nutrients – or polyphenols – behind the grape’s goodness.
To capture the Concord grape’s one-of-a-kind taste and plant nutrient power in our grape juice, Welch’s squeezes the whole grape – the colorful skin, crunchy seeds and flavor-packed pulp.
We also use the Concord grape to make our versatile and delicious FruitWorx real fruit pieces and juice powder, which deliver an authentic grape taste and the same type of polyphenols as Concord grape juice.
Our portfolio of grape ingredients harness the unique attributes of the Concord grape, capturing its wonderful taste, color and nutrition profile in a variety of formats that represent great value.
Through Welch’s Global Ingredients Group, food and beverage companies all over the world can now harness the great taste and goodness of Concord grape juice, real fruit pieces and juice powders in their own products.